Lorrie's+Literature+Review

Here's my review of my literature. I couldn't figure out how to attach a document or if it is even possible.  1. In searching for articles for our research, I tried various keywords including “green consumers”, “green consumer studies” and “ misleading green advertising”. I confined my search to what I considered reputable sources like the New York Times, Newsweek and Time Magazine.  2. Articles:  a.     Title of Article: // Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy. // By Lowrey, Tina M. Publication: Journal of Advertising Date: Thursday, June 22 1995  b.     Title of Article: // The Color of Consumer Consciousness: Light Green and Dark Green // By James Kanter Publication: New York Times Date: September 9, 2008  c.     Title of Article: // Luring 'Green' Consumers // By Michael Freitag Publication: New York Times Date: August 6, 1989  d.     Title of Article: // As the economy slumps, so does trash // By Jennifer Oldham Publication: LA Times  e.     Title of Article: // Eco-Buyer Beware: Green Can Be Deceiving // By Bryan Walsh Publication: Time Magazine Date: Thursday, Sep. 11, 2008  f.     Title of Article: // Some products' 'green' claims misleading, false // By Susan Salisbury Publication: Palm Beach Post Staff Writer Date: Monday, November 03, 2008   g.     Title: What's Behind the Green Consumer Research? By Joel Makower Publication: His Blog, He writes books about 'Green" Date: ?    2.     Response to the questions:    a.    ** How do my selected articles support framing the problem?  **  In order to frame our questions, I felt that we needed to see what kind of material was available concerning green consumers and their habits and perceptions <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Comic Sans MS'; mso-bidi-font-family: 'Comic Sans MS';"> b.    **<span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;"> Do my articles provide evidence that my inquiry topic (problem) is important or has importance? ** <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;"> I think that my research suggests that American consumers are very green conscience if not always green compliant. The articles suggested that Americans want to be green but are confused as to what green means and also that many Americans do not buy green due to costs and misleading advertising. <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Comic Sans MS'; mso-bidi-font-family: 'Comic Sans MS';"> c.    **<span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;"> Did I learning anything that I didn’t know? Explain. ** <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;"> I found it interesting that there are so many entrepreneurs out there capitalizing on the green movement. <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;"> My feeling was that many consumers feel they are doing everything they can to be more eco conscience when in reality most are not doing very much. My research confirmed this <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;"> I found it interesting how many businesses have been formed to help consumers become green. The web has a proliferation of green websites. Many of the websites that I encountered focused on building green. <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">I think the search probably muddied the waters more for more concerning our topic. By saying // Are American consumers really "Living Green" based on current marketing strategies // the marketing strategies threw me off. <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;"> <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;"> I think that there have been others who have studies the effects of marketing on green consumers. Our focus may need to shift to something like “Are American consumers doing all they can to ‘go green’? The difference between our efforts and those of other researchers would lie in the scale of our research. Most studies were on a country-wide basis where our research would be on a more local level and therefore more relevant to us personally.
 * <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Comic Sans MS'; mso-bidi-font-family: 'Comic Sans MS';"> d.    <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;"> Did I confirm anything that I already knew? Explain.  **
 * <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Comic Sans MS'; mso-bidi-font-family: 'Comic Sans MS';"> e.    <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;"> Did your search explain any new and/or divergent ways of thinking about the topic?  **
 * <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Comic Sans MS'; mso-bidi-font-family: 'Comic Sans MS';"> f.    <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;"> Did your search ground your ideas in current efforts by others?  **
 * <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Comic Sans MS'; mso-bidi-font-family: 'Comic Sans MS';"> g.    <span style="color: black; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;"> Are you proposing a study or methods that have already been carried out by others? If so, how unique are your efforts? Can you justify the need to conduct your study?  **