Survey+Questions

=Survey Questions=

//**Here's what we had for methodology:**// During the first phase, //existing research will be examined to determine what factors influence the purchasing decisions of the target population.// Once the factors have been determined, a survey instrument will be constructed. The survey will test the strength of each factor by asking respondents to reply to questions using a Likert scale of 1 - 5. The survey will also contain census type questions to see if additional factors such as age, gender, or education influence purchasing decisions. So, do we need to first decide which factors influence the purchasing decision? Then we can tailor the questions we create to answer our overall questions. So, what questions can we write that address green-washing? How do we ask questions specifically about cleaning?

//**Research Question:**// Do American consumers who desire to practice a green lifestyle choose environmentally friendly cleaning products? Do factors such as cost or greenwashing contribute to decisions to purchase environmentally friendly cleaning products? Should we create categories based on the questions?


 * 1) Types of cleaning products purchased and to what extent they use them, basically establish whether they do or do not use them
 * 2) How decisions to purchase cleaning products are made - this would be the "why" or "why not" do they use them
 * 3) Advertising
 * 4) Cost
 * 5) Availability
 * 6) Distrust (from lit review)
 * 7) Negative Perceptions (from lit review)

Age Race (ethnicity - more politically correct?) Gender Education (highest level achieved) Family status? I think definitely the first three questions, maybe the fourth, but that's it. If we're limited to the number of question we can ask we may have to leave it at the first two. (LG) I came up with a creative way in the practice survey I created on survey monkey to get the first 4 questions in with only using 1 of the allotted questions. We are limited to 10 questions in the free version of SurveyMonkey. (SC) Anything else?
 * Demographics**


 * Information Gathering**

(I need help with places in Tally -->) (GM) (categories instead of particular stores? LE) I like the categories (SC) Me too (GM) || 1. Supermarket (Publix, Winn Dixie, etc) 2. Discount Stores (Walmart, Target, etc.) 3. Pharmacy (Walgreen's CVS, etc) 4. Member-only Stores (Sam's, Costco, etc.) 5. Other || I may go to the store and look for things labeled green. This is stuff I had - except the Swiffer. I am not very green. (GM) (should we look again at categories - floor care, shower care etc and then break down into products? LE) I went to WalMart and looked for products that say they are green. Here's what I found (#6 and 7 could be a stretch): 1) Simple Green All Purpose Cleaner- "non-toxic and biodegradable" 2) Windex multi-surface cleaner with vinegar- "greenlist ingredients" 3) Clorox- Green Works- "natural glass and surface cleaner" 4) Windex- Nature's Source- "natural glass and surface cleaner" 5) Palmolive- "eco +, phosphate free" 6) Simplicity (laundry soap)- "non-toxic" 7) Scotch-Brite Quick Floor Sweeper- "nothing to plug in and no refills to buy" Is the idea of this question to determine which products they are using or which ones they have bought in the last 6 months? I use some of these products, but I haven't bought cleaning products in over a year. (SC)
 * 1. Where do you most often purchase cleaning products?
 * 2. Which of the following products have you purchased in the last six months?

think SC;s # not relevant but yes to include 7, you are cleaning the floor (LG) || 1. Swiffer 2. Clorox Bleach 3. Clorox Disinfecting Wipes 4. Resolve 5. Soft Scrub 6. Scrubbing Bubbles 7. Mr. Clean 8. Other 9. I don't purchase commercial cleaning products. 10. Comet 11. Shower cleaning sprays (?) || 2. Vinegar 3. Baking Soda 4. Other 5. I don't use any natural cleaning methods. || || 1.Never 2.Sometimes 3. Always || My suggestions for the two sections above: (LG) 1. Please tell us a little information about you age, gender, ethnicity (white, black, hispanic, asian, other) 2. Where do you purchase products - existing choices, add Sarah's green product choices, should be in alpha order as to not influence selection of answers. 3. Which products have you purchased (one choice should be "I only use natural products") 4. Which of the following natural products have you used (a, b, c, etc., and the last choice "I do not use natural cleaning products")
 * 3. Which of the following natural cleaning methods have you used in your home in the last six month? || 1. Lemons
 * <span style="color: rgb(0, 0, 255);">4. How often have you used natural cleaning products? (LG) <span style="color: rgb(128, 0, 128);">Should this question come before # 3 and if they have never used, they would skip cleaning methods? (LE) (LIke the question, like moving it) (GM)

I think the "how often" question is irrelevant.

**Section on Definitions** (I got most of these questions from the survey Lorrie sent. I liked the questions, but they didn’t follow the same rating scale. Any thoughts?) We can have different rating scales I think - can't we? (GM) Agree 1 || Agree 2 || Neutral 3 || Disagree 4 || Strongly Disagree 5 || The following terms on products mean… (this question in only good if we consider paper towels part of "cleaning products". I liked the idea behind it, so maybe we can find some messages that are typically on Clorox, etc. (SC)) <span style="color: rgb(0, 0, 255);">I think we need to focus on the cleaning products and not the vehicle used to clean. Need to keep the topic clean, that's where we ran into trouble to begin with. (LG) <span style="color: rgb(9, 165, 10);">I agree. Maybe if we used terms like "non-toxic," "natural cleaner," etc. I like the idea of what people think about the advertising. If they really believe it or are confused by it. (SC) || || || || ||
 * || Strongly
 * If a manufacturer claims their product is green, the product won't have any harmful effects on the environment. || || || || || ||
 * <span style="color: rgb(0, 0, 255);"> I am comfortable with definitions used on green product labels to identify whether the product is green. (LG) || || || || || ||
 * I understand the environmental terms companies use in their advertising. || || || || || ||
 * || Credible || Misleading || Need additional information || I don’t know what the message means ||
 * “environmentally friendly” || || || || ||
 * “contains recycled content”
 * “Made with 80% post-consumer recycled paper” || || || || ||
 * || Positive || Iighter impact || Neutral impact || Don’t know || Means nothing || negative ||
 * When I see a product advertised as green or environmentally friendly, it means || || || || || || ||

<span style="color: rgb(0, 0, 255);"> <span style="color: rgb(255, 0, 0);">Definitions section in Sarah's survey monkey trial: (LG)

questions 2 and 3. I think we should ditch those, and come up with more "green " terms to see if respondent knows what they mean (in addition to "non-toxic" and "natural cleaner").
 * 1) 1. first question is already covered elsewhere.
 * 1) 2. add more understanding of green terms (see above)
 * 2) 3. I'm not sure why we're asking that.

I think we're about 90% there with the survey, but this section needs work. <span style="color: rgb(7, 166, 20);">I think we have most of the factors that we identified from the lit review covered here. The questions cover advertising, cost, availability, and distrust. I'm not sure about negative perceptions. <span style="color: rgb(8, 186, 22);"> (SC) 1 || Agree 2 || Neutral 3 || Disagree 4 || Strongly Disagree 5 || <span style="color: rgb(0, 0, 255);"> We need a question to address whether they are aware of the availability of green cleaning products, my husband just brought that up. And he'll be a guinea pig for our survey. (LG) <span style="color: rgb(7, 176, 30);">I agree. That's what I was trying to go for with the second to last question, but I don't think the wording came out right. If someone can think of a better way to word it or a whole new question to add, that would be great. (SC) <span style="color: rgb(0, 0, 255);"><span style="color: rgb(255, 0, 0);">I have<span style="color: rgb(255, 0, 0);"> reordered this past section and either eliminated questions or revised them. We don't have to include the headers in the survey, but I wanted you to see how I organized them: (LG)
 * Section on Buying Habits and Misc.**
 * || Strongly Agree
 * When shopping for cleaning products, I only buy products that say they are green on the label. || || || || || ||
 * Green products are too expensive for my budget. || || || || || ||
 * Shopping for green cleaning products is too inconvenient. || || || || || ||
 * I consider the environmental impacts when I purchase products. || || || || || ||
 * I consider the cost, when choosing whether or not to purchase green cleaning products. || || || || || ||
 * I consider a company's history of environmental commitment when choosing whether or not to purchase green cleaning products. || || || || || ||
 * Companies must not only say a product is good for the environment, they need to prove it. || || || || || ||
 * Companies that communicate about the environment make me want to buy products from them. || || || || || ||
 * I am overwhelmed by the amount of environmental messages I hear and see. || || || || || ||
 * I trust companies to tell me the truth. || || || || || ||
 * I believe companies are accurately communicating information about their impact on the environment. || || || || || ||
 * There is sufficient information available to make informed decisions about buying green products. ||
 * <span style="color: rgb(5, 168, 10);">There are enough green cleaning products available to make it convenient to use them. ||
 * <span style="color: rgb(6, 167, 16);">I only use commercial cleaning products as a last resort method. <span style="color: rgb(0, 0, 255);"> ||

PERSONAL ATTITUDES I consider the environmental impacts when I purchase products. When shopping for cleaning products, I only buy products that say they are green on the label. I only use commercial cleaning products as a last resort method. I am overwhelmed by the amount of environmental messages I hear and see.

COST I consider the cost, when choosing whether or not to purchase green cleaning products.

AVAILABILITY There are enough green cleaning products available to make it convenient to purchase them.

ADVERTISING There is sufficient information available to make informed decisions about buying green products. There is sufficient advertising of available green products for me to make a decision to purchase them. <span style="color: rgb(255, 0, 0);"> <span style="color: rgb(0, 0, 255);"><span style="color: rgb(255, 0, 0);">DISTRUST/NEGATIVE ATTITUDE Companies that communicate about the environment make me want to buy products from them. Companies must not only say a product is good for the environment, they need to prove it. I consider a company's history of environmental commitment when choosing whether or not to purchase green cleaning products. I believe companies are accurately communicating information about their impact on the environment.
 * <span style="color: rgb(255, 0, 0);"> || <span style="color: rgb(255, 0, 0);"> || <span style="color: rgb(255, 0, 0);"> || <span style="color: rgb(255, 0, 0);"> || <span style="color: rgb(255, 0, 0);"> ||